The “Golden Ratio” of Social Media

by  | May 18, 2017
Have you heard? There’s a new social media trend in town.

The increasingly popular 5:3:2 rule was first introduced by TA McCann from and is now making waves in the world of content sharing, garnering praise from companies like Heinz Marketing and Fast Co. The purpose of this rule is to achieve the right balance of interesting, relevant content for your audience and avoid the most detrimental pitfall of social media today: monotony.

So what exactly is the Golden Ratio and how can you use it? It’s pretty simple – apply the 5:3:2 ratio when planning out your content – let’s say for every 10 posts. Here’s the breakdown:

5 posts (50%) – Curated Content: Articles, news, infographics, and any other content share from other sources that is relevant to your audience
3 posts (30%) – Original Content: Created by you for your audience; original blog articles, photographs, videos, designs, etc.
2 posts (20%) – Personal status updates: Fun, personal tidbits and happenings that humanize your brand

Even if you don’t follow the 5:3:2 rule exactly, it can act as a great guideline to help you plan and curate social media content for your business. The main goal is attracting and keeping the audience you want, so remember to write for that audience and always keep your brand voice consistent throughout your messaging.

Want to create the perfect social media plan for your business?
Download our FREE Social Media Calendar Template! Happy posting!

About Arise Design
We are Arise Design: A team dedicated to creating strong and dynamic visual brands, websites, and marketing materials that will differentiate your company and tell the world why your business matters. If you are looking for a design group that will give you lots of personal care, listen deeply, help you connect with your clients, and transform your business, then we can help you. Book your FREE Discovery Session with us today!


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