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By  Rachel Sprung Published  February 21, 2013  Do you use hashtags in your social media marketing? What if someone else is using the same hashtag about a totally different topic? Even worse, what if your competitor is using the same hashtag about the  same  topic? Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure. What’s a Hashtag? A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages. According to  Twitter , hashtag is defined as follows: Definition of hashtag from Twitter. Since the  first person used a hashtag in August 2007 , they have become one of the most commonly used symbols on Twitter. People use them to organize conversations, tweet at events and engage in conversations online. But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag. Here

1) You need to be on every single social network. Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can  figure out where you should focus . If your audience isn't there, don't waste your time. And as new social networks pop up (as they do all the time), feel free to  experiment with them , but be ready to let them go if they don’t work for you, and let your analytics be your guide. At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. Not sure where to start? LinkedIn, Facebook, and Twitter are safe bets. They have huge audiences that span many demographics and industries. 2) Focus on Facebook ... ... or LinkedIn ... o

Measuring Social Media: How to Determine Your ROI By  Michael Stelzner Published  February 1, 2013  Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the  Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview  Nichole Kelly , author of  How to Measure Social Media  and the CEO of  Social Media Explorer  and  SME Digital . Nichole shares why so many businesses struggle to determine the ROI of their social media activities and what’s really important in your social media measurement. You’ll learn the most imp