Showing posts from February, 2016

16 genuinely useful email marketing tools

By  Jack Simpson  @ Econsultancy Counting shares 8 comments Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and  pigeon-drone hybrids  but it's still going strong in the business world. In our recent  email marketing census , 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time. But email marketing is far from easy, and anyone like me who ignores 99% of the stuff that lands in their inbox will know first-hand how competitive this channel can be. I thought it would therefore be good to take a look at some tools that can make the life of an email marketer much easier. MailChimp MailChimp is one of the most popular email marketing platforms for a reason. Its interface is clean and simple, and it offers plenty of decent features on its free account. The best thing about this platform is how easy it is for  email marketing beginners