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Growing an email list is never as easy as we'd like it to be—especially when you’re trying to grow organically.  Yes, there are other options you can try that are touted as being easier and faster. These include  borrowing or buying email lists  and sending your emails to the people on those lists. Really, though, this is far from the best way to grow your email list. Not only can you annoy and alienate the people on those lists, but you can also end up with higher un-open and unsubscribe rates. When this happens, your efforts are for naught. You can put your time, energy, and money to better use by  growing your list organically . It’s true that it will take longer than purchasing a list from a third party. However, you can be sure that the people on your list really want to be there. The end result is higher open, click-through, and conversion rates. How can you go about growing your email list in a safe, effective manner? We have some tips for ...

Email marketing is one of the most effective ways to grow your business. In fact,  email averages a 122 percent return  on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers. Here’s how to develop an email marketing strategy that works. What is an email marketing strategy? Your email marketing strategy is a defined process you’ll follow to leverage email for business growth. Its steps include: How you’ll earn email subscribers How subscribers will be segmented The types of emails you’ll send How you’ll weave emails into campaigns How you will produce email content How you’ll measure responses as well as test and analyze results Which software you’ll use to manage your email lists and campaigns Your email marketing strategy details every aspect of the process, so you can develop a winning system that reliably...

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks Table of Contents Email benchmarks by industry and day, based on real campaign data Best days for email marketing Worst days for email marketing Top industries by open rate Top industries by click-to-open rate Understanding email marketing metrics and how to improve them Email open rate Email click-to-open rate Spam rate Unsubscribe rate Email bounce rate Email deliverability How to use benchmarks to improve your email marketing Introduction We analyzed millions of email campaigns. This is what we found. Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results. And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign da...

It’s a fact. A hard one to swallow but one you have to learn to live with as a marketer. I’m talking about subscribers who stop engaging with your emails. Loss of email engagement can be bad for business in more ways than one. The first is that disengaged subscribers can result in a loss of revenue. The other reason is that emails that go unopened reduce your sender reputation, resulting in higher chances of your emails being sent to the SPAM folder. There are many reasons—some you may never know—why subscribers disengage. Image Source:  Emma Knowing those reasons will help you design a robust email marketing strategy that will have higher engagement rates. Let’s quickly run through some of the most common reasons subscribers disengage. 4 main reasons subscribers disengage from your emails Before we look at how you can craft the perfect re-engagement campaign, it’s important to understand the reasons behind subscriber disengagement. 1. Change ...

You put your heart and soul into email campaigns for your clients. You spend hours selecting just the right graphics, writing relevant copy, and segmenting your audience so your content goes to just the right inboxes. That’s why it hurts to see an email bounce. Although this might frustrate the perfectionist inside you, bounces are completely normal in email marketing. You can’t avoid them entirely, but you can maintain a healthy email bounce rate. Certain factors you can control, but others you’ll have to leave up to the email powers that be and adjust your tactics accordingly. This blog will go over what makes emails bounce and how to keep your bounce rate low. What does an email bounce mean? Email bounces are like the “return to sender” of the email marketing world. They mean that your email service provider could not deliver the email you sent for any number of reasons. According to  Better Bounces , 31 billion emails bounce every day, which means it happens to...

You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure your key performance indicators (KPIs). What are KPIs? Don’t be intimidated! You mastered your ABCs. You mind your Ps and Qs. And you’re about to learn the basics of email marketing KPIs: specific marketing metrics you can monitor in order to measure progress toward your email marketing goals. Finding and following the right KPIs can show you how your email marketing campaigns are doing, so you can adjust accordingly and get to where you want to go. Which marketing metrics matter to you? Though every metric can be measured, not every metric matters to you. And that’s good news because it would take an awfully long time to track the hundreds of metrics out there. A better approach is to focus on metrics that are relev...

When it comes to your email sign-ups, success is based on three vital elements: design, copy, and the information gathered. We’ll start with the foundation of your sign-up form: the design. There are so many things to consider when it comes to your sign-up design, and it’s vital not to slack on any of them. Placement The placement of your email sign-up form is vital to its success. While you may not think this would fall under design, we believe it does. After all of the hard work you put into creating your sign-up form, it would be a shame for it not to be seen. In order for your sign-up form to bring in more subscribers, you have to make your form present in the right place at the right time. When you’re finding a location for your sign-up form, you need to take your audience into consideration. Would they be more likely to sign up if it was at the top of your website, or if it was available on your Facebook page? There are a number of places where you can place your sig...