Showing posts from October, 2016

Bite-Sized Marketing Tips from Experts

by Maddy Osman Topic: Marketing Strategy In yesterday’s Advisor , we shared high-level marketing tips from industry experts, with a special focus on content marketing. In today’s Advisor, we’re sharing more bite-sized marketing tips from today’s top marketers to help you come up with new ideas to improve your next campaign. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” —David Ogilvy Ogilvy advocates getting into the head of someone in your audience. Don’t think of yourself as an organization. Instead, think of yourself as a peer to the person consuming your advertising. Don’t find customers for your product. Find products for your customers. “Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every

Mobile First

A lot has been written in the last three years about the merits of “mobile-first” design, and with good reason, a recent comscore report indicates that over 60% of web traffic now comes from mobile devices. You’re forced to be deliberate about hierarchy. You’ll have to optimize your content. Buzzword-y title aside, mobile-first design is exactly what it sounds like,thinking from the start about the way content is served to mobile devices, and making design choices that make things easier for your mobile users. While this approach can be challenging, starting small can have benefits that extend all the way up to the largest screens and can improve the quality and usability of your entire site. Users are used to scrolling, but you still need to make sure they see the most important content when the page loads. The decisions that come out of arranging content in the linear format necessitated by narrow device widths can be useful in deciding what actions and messaging are truly the mo