Showing posts from January, 2017

7 Simple Edits That Make Your Writing 100% More Powerful

  Shane Arthur Last Updated Sep 16, 2016 There are some bloggers who seem to have a natural gift when it comes to writing.  Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write.  Readers devour their clear, economical prose. Not only is there a lot of respect for what they have to say, but also the way that they say it.  People respect what they say – and  love  how they say it. Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares.  Every new blog post attracts dozens of comments and hundreds of shares. It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better.  You’d love to emulate their success, but you don’t know how. The good news is that there’s a secret you can easily learn which will improve everything you write from now on.  For

Email Marketing Psychology

How to use marketing psychology in your email marketing for email list growth, clickthroughs, and sales. Jan 2nd, 2017 by Sarah Peterson Ever wonder how some online business pros send out one email and get a ton of sales, opens, and clicks… Yet you can send out email after email with  no  traction? Your open rate is abysmal, your clickthrough rate is bleak, and the sales you generate from your email series doesn’t exactly make email marketing seem worth it. But it is. Take a look at the stats: Email marketing has the highest ROI for marketers than  any other marketing channel Email marketing is 40x  more effective  than social media marketing The average value of an email purchase is 17% higher than social alone. So what’s the difference between the pros I just mentioned, and the entrepreneurs who seem to struggle for every visitor, subscriber, and sale? It’s the understanding of one thing: Human psychology. As an email marketer, you  need  to understand how the hu

Customer Focused

Is your website customer-focused or is it all about your own company? Too often websites are designed with an internal focus where everything’s about the company. “We started in 1995, our team is experienced, choose us because… etc”. Guess what, nobody cares about you, they only care about themselves (don’t believe me…what’s the first location you look at when you see a world map?). Whenever someone comes to a website, their immediate question is, “What’s in it for me?”. When writing copy on your website, make sure the word ‘you’ occurs a lot more than ‘we/us’, and talk about the benefits that the reader gets by using your product or service. This doesn’t mean you don’t talk about your company, but make sure it’s in a way that answers the “What’s in it for me?” question. For example, let’s say you did start your business in 1995, you can phrase this as, “Having been around since 1995, you can be sure we’ll always be around to give you support and answer your questions well after t