Showing posts from August, 2011

12 Examples Of Why Doubt Is Innovation's Secret Ally

By Paul Lavoie on May 16, 2011 tions-secret-ally#0 Although he lives in a world where he is shunned by pop song lyricists, grandmothers, big-box shoppers, house cats, classic rock radio programmers, and all left-brain-thinking people, Doubt continues to throw dynamite at history and use his outlaw thinking to move us all forward. Some love him. Others hate him. But nobody ignores him. In the following excerpts from Doubt: Unconventional Wisdom From The World's Greatest Shit Disturber by Paul Lavoie, the cofounder and chair of ad agency TAXI, we learn why that all too common emotion can lead to uncommon results. FUZZY LOGIC: BECAUSE LIFE ISN'T BLACK AND WHITE Most of the structures that underpin our society are based on a system of logic that remained virtually unchallenged since Aristotle's time. In its practical, concrete way, it insists that things are either true or false, with no room for contradiction

How to Monitor Your Social Media Presence in 5 Easy Steps

by Hubspot Monitoring your social media presence is incredibly important - but many business owners and marketers are concerned it will take too much time. You don't need a whole team devoted to social media monitoring - with some tools and these free tips, even one single person can keep an eye on your social media presence. Cover these 5 steps over a cup of coffee and you'll build social media into a healthy daily inbound marketing routine! 1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. 2) Scan Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the ar

4 ways social media improves work productivity (and 3 ways it doesn't)

By Chris Nerney, Network World July 25, 2011 12:02 AM ET What one enterprise may consider a fantastic tool for building its business, another may determine to be a threat to the bottom line. Both are right, depending on how social media tools are used by their employees. Here are some ways social media can help your employees be more productive, along with some ways it accomplishes the exact opposite. 1. Employees can find information they need faster The Internet has made more information available to more people than ever before. There's tremendous value in that. However, there's a downside: The Internet firehose can make it extremely difficult to quickly and easily find solutions to problems, even when a user does a specific search. After all, when you "Google" something, you don't get just one answer; you get pages and pages of search results. And they're not necessarily ranked in order of value to you. This often leaves users wading through se