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Taylor Loren July 30, 2017 Instagram ,  Marketing Wondering how to repost   user-generated content  on Instagram…legally?  Before you start  curating a pretty Instagram feed  using user-generated content (UGC), it’s important to understand the rules of how to repost on Instagram to protect your brand. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagam are, and show you a case study of how Airbnb is finding success (and asking for permission) with user-generated content on Instagram: Reposting on Instagram: Why Following UGC Rules is Important UGC is  76% more trustworthy  than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content — for free. Every Instagram post with your product, handle, or branded hashtag created by one of your customers (or potential customers) is free marketing for you, and if you repost it on your brand...

May 16, 2016 Lindsey Imperatore Could you benefit from adding an editorial calendar to your  real estate content marketing strategy ? The answer is most likely - yes. Designed to keep your Content Marketing plan organized, an editorial calendar is the perfect way to keep your content flowing consistently to your audience. Whether you already have an editorial calendar in place or need some tips on how to start one, putting these 5 essential elements into play can be the key to your success. Download our  free editorial calendar template  to get started. #1: Content Types The first essential element of your editorial calendar should be the types of content you will create on a weekly or monthly basis. This includes content pieces like blog posts, press releases, social media postings, whitepapers, guest blogs, eBooks and more. This is essential for ensuring that you’re varying your content production. In our free editorial calendar...