Showing posts from November, 2015

4 Parts of a Must-Click Call to Action

by  Chris Lucas Chris is the vice president of marketing for  Formstack . He is passionate about setting the vision for Formstack’s marketing department, as well as discovering new ways to drive web traffic and leads. When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers.  The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost  30% of all A/B tests  are CTA button tests, according to one study. Not every marketer has the time or ability to test every element of a website, but you don’t have to employ an entire analytics department to start running A/B tests on your CTAs. Free tools like  SplitButton  let you to run A/B tests on your submit buttons, which helps you can see exactly how your customers respond to different styles, colors, and value propositi

17 Best Practices for Crazy-Effective Call-To-Action Buttons

February 20, 2015 Megan Marrs What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your  landing pages  to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to  take the action  you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common examples of call-to-action buttons are: Add to cart buttons Free trial sign-up buttons Download buttons CTA buttons have a very specific goal: to get your web visitor clicking and completing a conversion. Today we'll be discussing 17 call-to-action button best practices to help you get the most clicks out of your beautiful buttons. 1. Use Action-Packed Text.  Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” You