Showing posts from August, 2010

Web Design: Minimizing Your Text While Still Providing Value For The Reader

Minimizing Your Text While Still Providing Value For The Reader Posted by Stoney deGeyter We don’t often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high bounce rates and poor conversion rates on so many websites. About the only “trick” this content knows how to do is to roll-over and play dead. But, those aren’t tricks at all. The opossum that streaked across the highway after getting hit by a truck can do that! What I’m talking about is teaching your content how to “engage”, “inform”, “speak” (call to action), and “convert”. Teach these tricks to your content and you’ll see a whole new level of performance on your website. The first thing to train your content to do is not to overstay it’s welcome. Like a neighbor you enjoy having over occasionally, there comes a time when they must leave. In the same way, you can train your content to know when to stop talking and show the visitor

Building A Stronger Call To Action For Conversation Growth

Building A Stronger Call To Action For Conversation Growth August 18th, 2010 by Anil Batra Forms are everywhere on the internet, some convert great while other don’t. There are several factors such as call to action, images, copy etc. that all contribute to the success of a form. However, even a well designed form might not convert well if some fundamental things are not taken care of. In this post I am listing 5 fundamental things that could be preventing the visitors from converting. Consistency in Call to Actions – Consistency in call to action is critical for conversions. You cannot underline few links and not the other within the same context. Be consistent with your formatting. Making some links underlined while other not underlined makes user think harder than he/she should and increases the chances of bailout. See below; do you see the inconsistency in the links? I almost gave up on finding that “Register Now” link (yes it is obvious now because I have hig
How To Respond To Google Place Page Reviews Small Business Update - August 11th, 2010 by Scott Clark Google recently announced that Businesses with verified Google Place Pages can respond to their reviews like can be done on other review sites. This is a long-requested feature, especially by businesses that feel they were wrongly accused of something or that just want to offer a public “thank you” for a compliment. Yelp has long allowed responses in this manner, and I’ve seen many small businesses respond with jabs and poorly considered comments. With customers using online reviews as a part of the purchase decision , it’s more important than ever that you actively solicit reviews and manage them well . Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative review