Showing posts from May, 2012

2000 Photos In 3 Minutes by Petra Cross

Image 2000 Photos In 3 Minutes THURSDAY, MAY 17, 2012 AT 10:42PM A friend sends you 2000 photos from her recent vacation. Are you are going to look at every single one? Let's be honest. Who wants to see other people's vacation photos? Nobody. Except, one thousand people wanted to see mine. What did I do to make them want to do so? Congratulations! You just looked at 2000 photos in three minutes. Phew! I came back from business trip to France last week and had twelve thousand photos on my hard drive. I was not going to edit them all and upload them into a giant album. But I also did not want to throw them away. I decided to make them interesting enough for my friends to want to look at them. 1.  Take lots of very similar photos  In order to make your stop motion "flow", take tons of photos of the same thing. Use various techniques to make every image slightly different. Move camera slightly between

Six Ideas To Win Executive Sponsorship For Your Social Media Effort

Six Ideas To Win Executive Sponsorship For Your Social Media Effort Posted on May 22nd, 2012 by  Mark Schaefer One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic.  If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. How do you gain that support when your boss doesn’t get it? Who is the “sponsor” of your social media effort? Let’s be clear about the term “sponsor.” The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. This may not necessarily be your boss. It might be your boss’s boss or even the head of the company. When winning support for your

Favorite Social Media Management Tools for Small Business

Favorite Social Media Management Tools for Small Business (via ) Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specifically for SMBs, although they’re often overlooked…

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Posted: 08 May 2012 03:00 AM PDT Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints? The list goes on and on. To get to this point, it becomes necessary to define what a community is. According to, a community is a social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct insome respect from the larger society within which it exists. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline t