Showing posts from November, 2018

What Content Marketers Need to Know About Search in 2019

1. SEO Has Become Much More Integrated and Diverse SEO used to be standalone: no one had any idea what SEOs were doing and how they got pages ranked. Many SEOs would ignore very important digital marketing aspects, including user experience, brand building, etc. The only purpose was to get a page ranked. These days it’s finally different: SEO is just one element of success. It’s next to impossible to achieve high rankings without building authority and brand awareness, or without ensuring users are going to have a good experience using the site. Google has taken all of that in the account: they monitor how users interact with a website, how satisfied they are, and how quickly they find answers when landing on a page from search results. Google has made  trust and authority  important ranking signals. As a result, there are fewer and fewer companies that focus on a single component of SEO (like link building) or even just SEO. Most companies are offering full-package internet marke

Tech Standards for Accessibility Best Practices

WebAIM’s Principles of Accessible Design  has laid out a thorough guide for technical standards in terms of defining the best accessibility practices. We’ve taken what we feel to be the twelve fundamental elements and listed them in this section. While this is by no means an exhaustive list, it is a solid foundation that will vastly improve your website accessibility—even if you only stick to these twelve points. Almost all of them are incredibly simple to implement, and won’t impact your site’s overall look or feel in any major way. However, the difference these technical standards will make for your users who have disabilities will be huge, and in the right way. Alternative Text Also known as alt tags, alternative text gives users an understanding of what visual content (images in particular) are showing when they fail to load. Not only is this good for SEO, as they give website crawlers context, but they are hugely beneficial to accessibility for users who are blind or otherwise