Showing posts from September, 2010

Inbound Marketing

David Meerman Scott Freshspot Marketing You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, Twitter stream, an eBook, a Facebook page. This is Inbound Marketing and it works brilliantly.

Eight Tips to creating an effective Google Places Page

From SitePoint Newsletter by Mike Burke Add photos and video: Make sure you have great photo or video content to load on your Place. A photo of your office, products, or team are worthy examples. What would prospective customers want to see? Embrace service areas: If you're willing to visit a client location, add the service area you cover. This could be by distance (kilometres/miles), or by town/suburb. Write interesting copy: You want your listing to shine, so make your description upbeat, friendly, and detailed. Avoid keyword-stuffing, as it will fail to make sense for readers, but cover the facts. Complete all contact information and hours of operation: As well as providing handy information to your Place Page visitors, you look more professional by presenting a complete page. Utilize all five categories: Google offers five categories (such as "web design") to list your Place in. Make sure you use all five to improve your chances of people se