David Meerman Scott Freshspot Marketing You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, Twitter stream, an eBook, a Facebook page. This is Inbound Marketing and it works brilliantly.
Showing posts from September, 2010
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From SitePoint Newsletter by Mike Burke firstname.lastname@example.org Add photos and video: Make sure you have great photo or video content to load on your Place. A photo of your office, products, or team are worthy examples. What would prospective customers want to see? Embrace service areas: If you're willing to visit a client location, add the service area you cover. This could be by distance (kilometres/miles), or by town/suburb. Write interesting copy: You want your listing to shine, so make your description upbeat, friendly, and detailed. Avoid keyword-stuffing, as it will fail to make sense for readers, but cover the facts. Complete all contact information and hours of operation: As well as providing handy information to your Place Page visitors, you look more professional by presenting a complete page. Utilize all five categories: Google offers five categories (such as "web design") to list your Place in. Make sure you use all five to improve your chances of people se