Showing posts from May, 2017

5 Essential Elements of an Effective Editorial Calendar

May 16, 2016 Lindsey Imperatore Could you benefit from adding an editorial calendar to your  real estate content marketing strategy ? The answer is most likely - yes. Designed to keep your Content Marketing plan organized, an editorial calendar is the perfect way to keep your content flowing consistently to your audience. Whether you already have an editorial calendar in place or need some tips on how to start one, putting these 5 essential elements into play can be the key to your success. Download our  free editorial calendar template  to get started. #1: Content Types The first essential element of your editorial calendar should be the types of content you will create on a weekly or monthly basis. This includes content pieces like blog posts, press releases, social media postings, whitepapers, guest blogs, eBooks and more. This is essential for ensuring that you’re varying your content production. In our free editorial calendar template, you

CMO Go-To Digital Tools That Won’t Break the Budget

Every single tool CMOs and their marketing teams can leverage to save time, boost productivity and reduce or shorten the sales cycle is an asset with the power to dish out returns time and time again. During The Spring CMO Club Innovation and Inspiration Summit,  Gina McDuffie , CMO,  VER , and  Hope Neiman , CMO,  Tillster,  teamed up to lead a breakout discussion where they asked successful B2B marketers what free or low-cost tools they use and would recommend to both their B2B and B2C marketing peers.  McDuffie and Neiman added attendees’ responses to their own research and results from a pre-summit survey of CMOs. They’ve put together this index to help you and your team automate, analyze, curate, create and collaborate better. Content Production, Management and Marketing: Buzz Sumo   – Find content that has been highly engaged with on social media and connect with top influencers in your industry.  Conductor  – A robust analytics tool, SEO platform and enterprise content mark