The Latest On Accelerated Mobile Pages
AMP Update: The Latest On Accelerated Mobile Pages Erik Newton Websites that aren’t optimizing for site speed are setting themselves up for poor rankings, high bounce rate, and bad user experience. An estimated 40% of people will click off a site that doesn’t load in 3 seconds or less. For a business as large as Amazon, a single extra second in load time can therefore translate to loses as high as $1.6 billion per year. A few years ago, long page loading times on mobile led Google to begin work on a collaborative effort to create AMP, or Accelerated Mobile Pages. These pages are designed to load lightning fast , improving the user experience across the web. In the years since their first development, they have caused debate but also spread across the digital ecosystem. The value of AMP lies in its ability to help brands create fast, effective sites. Since this development has been around for a few years now, we thought we would take a look at the evo...