Showing posts from February, 2014

5 Ways to Make Shareable Images That Drive Traffic

By  Donna Moritz Published  February 26, 2014  Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement. In this article you’ll  discover the essential elements of shareable images that increase engagement and drive traffic to your website . Why Use Images to Drive Social Engagement? People are drawn to visual content and  take action based on its subtle cues faster than any other medium –faster than text, audio or video. The power of pictures isn’t restricted to image-centric platforms like  Pinterest  and  Instagram . Visuals are attracting attention and driving engagement across all social networks. Even  LinkedIn  and  Twitter are getting in on the action and showcasing images. All of the major social networks are highlighting visual content. Brands that can leverage the power of original, o

Stop What You’re Doing and Get a Content Strategy Already

A hot toddy may prove a formidable opponent to the occasional scratchy throat, but when it comes to remedying what’s ailing your content strategy, it’s going to take a lot more than a few swigs of booze. (Sorry, liquid inspiration may be good for a lot of things, but building your content plan isn’t one of them.) Oh, and before you call “Booyah!” on us, spoiler alert, hiring a slew of people from oDesk to produce content isn’t a strategy either. Elance? Nope. Guess again. Fiver? Please. Now, don’t get us wrong. Those are all wonderful sites for outsourcing tasks, such as writing, social media posting, and the like, but to create and manage an overall strategy? Not so much. What’s the difference between content strategy and content marketing, anyway?  According to Kristina Halvorson in “ The Discipline of Content Strategy ,” the former is defined as “plans for the creation, publication, and governance of useful, usable content… Otherwise, content strategy

How to Master Facebook Marketing in 10 Days

43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook. Clearly, Facebook has become a key marketing piece for business success. But how do you make that happen on limited time and budget? That's where this online ebook comes into play. Scroll through to learn how you can master Facebook marketing in just 10 days. Don't have time to learn it all right now? Take it one day at a time by simply using the navigation above. Good luck! Table of Contents 10 Days, More Engagement, More Sales Day 1: Watch and Learn Day 2: Understanding Facebook Best Practices Day 3: Learn the Lingo Day 4: Add to Your Page Day 5: Create a Content Calendar Day 6: Understanding Edgerank and the Art of Engagement Day 7: Put on a Show Day 8: And the Winner Is... Your Business Day 9: Run a Targeted Ad Campaign Day 10: Gaining Some Insights Face Forward 10 Days, More Engagement, More Sales With its 950 million users, Faceb