Showing posts from January, 2016

60 Steps for Your Content Writing Checklist3

Content Marketing by  Lesley Vos Lesley Vos is a content writer and blogger of  Bid4papers . Being an active social media user and current contributor to many websites, she is ready to share her writings and ideas with those people who need them. The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. But I bet my bottom dollar you forget some of them on an incredibly regular basis. And as we all know, repetition is the mother of skill, isn’t it? Idea Generation Stage Before implementation, idea generation comes. (As Yoda would phrase it.) You can’t start a project without clear ideas

Your Guide to Email Design

Design   Published on  January 13th, 2016 |  by Lisa Furgison When it comes to email design, people often ask lots of questions. How many colors should I use in my template? What fonts or image formats are best? Should images be included in every email? It’s true – there’s a lot to consider. That’s why we’ve created this handy guide filled with tips to create effective and  well-designed emails . Among the key themes, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails,  welcome emails  and event/invitation emails. Last but not least, at the end you’ll find a toolkit that features some of our favorite time-saving resources. Email Newsletters Email newsletters  are a great way to engage with your audience. That’s likely why 74% of  VerticalResponse  customers send newsletters. Email newsletter design should adjust to include more text than a typical email, so  layout is vital . As you create your newsletter, keep t