What makes an email bounce? What marketers need to know
You put your heart and soul into email campaigns for your clients. You spend hours selecting just the right graphics, writing relevant copy, and segmenting your audience so your content goes to just the right inboxes. That’s why it hurts to see an email bounce. Although this might frustrate the perfectionist inside you, bounces are completely normal in email marketing. You can’t avoid them entirely, but you can maintain a healthy email bounce rate. Certain factors you can control, but others you’ll have to leave up to the email powers that be and adjust your tactics accordingly. This blog will go over what makes emails bounce and how to keep your bounce rate low. What does an email bounce mean? Email bounces are like the “return to sender” of the email marketing world. They mean that your email service provider could not deliver the email you sent for any number of reasons. According to Better Bounces , 31 billion emails bounce every day, which means it happens to...