Showing posts from January, 2019

Guide to Basic SEO Concepts: Part 3

BrightEdge In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access  Part 1  of our series, covering  on-page SEO  concepts, and  Part 2 , explaining essential linking terms and related search engine directives. Crawlability In simple terms, “crawlability” refers to the ease with which search engine robots (or “bots” like Googlebot) can “crawl” a website in doing their work of indexing pages to build the search engine results pages (SERPs). There are several tools and best practices webmasters and developers can employ to optimize a website for search engine bots – in other words, maximize its crawlability – as well as minimize the usual crawling errors. The ultimate goal behind site crawlability is to expedite the speed and accuracy of t

Guide to Basic SEO Concepts: Part 2

BrightEdge Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed.  Part 1  of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. Search Engine Directives: Definitions Meta robots  refers to the automated search engine “robots” — usually referred to as “bots,” such as “Googlebot” and “Bingbot” — that “crawl” the Web, discovering and indexing individual Web pages in the search engine results pages (SERPs). By using relatively simple HTML (“hyper text markup language”) code, SEOs can “tell” search engine bots what specific Web pages and page-level information to  exclude  from search results, as well as how to handle the links contained within a Web page’s content, via directives (often referred to as “tags”). The working definitions of the most common

A Guide to Basic SEO Practices: Part 1

BrightEdge To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed. In this first segment of our SEO instructional, we’ll go over the fundamentals of on-page SEO concepts and definitions. An Overview of Page Content for SEO On-page text  refers to the actual written  content  of a web page, and should be substantive in offering visitors valuable information. As search engine crawlers crave written content, a best practices checklist for evaluating your website’s pages should include: Word count:  While there is no universal “ideal” word count for all web pages, a generally accepted practice is to have at least 500 and preferably 2250 words per page, but this will vary by topic and the purpose of the page. Your most important content and SEO pages should trend towar