Email Marketing Statistics: Are you Using Email?
Think Twice Before Hitting “Send”
If you’re not put off by the shortcomings of email and you find 140 characters more limiting than liberating, then you’re well on your way to incorporating email in your social media campaigns. Chances are your email subscribers are your most loyal audience, so treat them with respect (which means offering valuable content, and not too often), and they could become your greatest advocates.While reams of articles are devoted to creating social email campaigns, here are just a few tips to get you started:
- Have something to say.
Sounds simple, but while your daily musings are permissible on Twitter, your email audience will be less forgiving. - Make it digestible.
Email doesn’t limit your word count, but you’ll need to apply some editing of your own. If it’s a long article, include an excerpt and link through to the website for the full story. This has the added bonus of enabling you to track the most popular items. - Be regular.
Set a schedule of emails that you know you can keep to. A monthly or quarterly newsletter can be a good guide. - Be personal.
Tailor your tone to the audience. Most email services offer invaluable segmentation tools. You wouldn’t speak to your spouse the way you talk to your bank manager; neither should you address your entire audience the same way.
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