Showing posts from December, 2015

6 Bold Predictions for Digital Marketing in 2016

November 12, 2015  Chad Pollitt As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What does next year hold in store for our industry? There’s no way of knowing for sure, but below is how I see things shaping up for next year. 1. Social media traffic to most websites will decline The more people go in-app with their social media use, the more it will appear as though social traffic is on the decline. In actuality, it’s likely an attribution error. Many mobile apps strip out what’s known as  UTM parameters  from links or simply obfuscate itself as a source. This causes analytics programs to view the traffic as direct as opposed to social or referral. Also, Twitter has been making changes to its API as of late, the result of which has led to the disablement of some third party software and the ability to

7 Game-Changing Marketing Trends To Tackle in 2016

Written by   Meaghan Moraes SHARE 855 in Share in Share Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Download our complete guide here to learn what the future holds for marketing in 2016 and beyond. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. 1) Relationship Marketing As smartphone adoption continues to rise with an estimated  2 billion consumers worldwide expected to own a smartphone by 2016 , the opportunity for brands to be

6 Instagram Testing Strategies for Social Marketers

By  Lucy Hitz  – Nov 4, 2015 Simply Measured   Education & Analysis Social Media We constantly  recommend testing your social content , but which attributes should you be testing against each other? If you’re looking for some new ways to test and optimize  Instagram  content, then you’ve come to the right place. Specific Link in Bio vs. No Specific Link in Bio Are you struggling to find a way to convert to get your Instagram followers to your website? Whether you sell sweaters or B2B software, this is likely a relevant concern for your brand. Here’s one way to test how well Instagram is working as a website traffic driver for your brand. For one week, post a different picture or video each day which directs followers to your Instagram bio, where you include the same Bitly link to a specific landing page for the entire week. The following week, make the link in your Instagram bio a generic link to your brand’s main page. Note the difference in traffic to the landin