How to Legally Repost User-Generated Content on Instagram
Taylor Loren July 30, 2017 Instagram , Marketing Wondering how to repost user-generated content on Instagram…legally? Before you start curating a pretty Instagram feed using user-generated content (UGC), it’s important to understand the rules of how to repost on Instagram to protect your brand. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagam are, and show you a case study of how Airbnb is finding success (and asking for permission) with user-generated content on Instagram: Reposting on Instagram: Why Following UGC Rules is Important UGC is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content — for free. Every Instagram post with your product, handle, or branded hashtag created by one of your customers (or potential customers) is free marketing for you, and if you repost it on your brand...