Showing posts from May, 2019

Ultimate Email Marketing Benchmarks for 2019: By Industry & Day

Image Table of Contents Email benchmarks by industry and day, based on real campaign data Best days for email marketing Worst days for email marketing Top industries by open rate Top industries by click-to-open rate Understanding email marketing metrics and how to improve them Email open rate Email click-to-open rate Spam rate Unsubscribe rate Email bounce rate Email deliverability How to use benchmarks to improve your email marketing Introduction We analyzed millions of email campaigns. This is what we found. Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results. And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign da