July 30, 2013 2 minutes Is email marketing dead? I think not. Even though many are calling email marketing old fashioned and ineffective, it is still one of the top sources for lead nurturing and management. Consumers enjoy receiving emails. And at least 91% of consumers check their email everyday . Which makes email the leading communication channel. Everything from the content within the body of the email to the length of your subject line to the ratio of pictures to text can effect the open and click through rates of your messages. Before you decrease your email marketing budget, we've highlighted 25 compelling statistics that will convince you to continue using email. The truth is email marketing is here to stay. Email Marketing Statistics: Are you Using Email? 1. 33% of email recipients open email based on subject line alone. (Source: Convince and Convert ) Tweet this Stat! 2. Emails that include social shar...
Content Marketing by Lesley Vos Lesley Vos is a content writer and blogger of Bid4papers . Being an active social media user and current contributor to many websites, she is ready to share her writings and ideas with those people who need them. The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. But I bet my bottom dollar you forget some of them on an incredibly regular basis. And as we all know, repetition is the mother of skill, isn’t it? Idea Generation Stage Before implementation, idea generation comes. (As Yoda would phrase it...
Herosmyth Staff Original Article URL https://www.herosmyth.com/article/20-crucial-questions-ask-doing-website-design So, you need a new website. While it’s tempting to immediately take this show on the road, there are a lot of questions you need to ask yourself first so that your new website is built to be exactly what you need for your business. But first, you're probably wondering... Why do I need to ask these questions? Reason 1: Scope Creep Properly preparing for a website redesign will help you define the project and avoid scope creep, or more tasks getting tacked on to an existing project as it moves along. By first hashing out a specific plan for your website, you can make sure your project stays on-course throughout. Of course, sometimes features come along through the process that you may not have realized were important before the project start, but the more you can determine up front, the better. A good creative agency will help you define these features and...
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