July 30, 2013 2 minutes Is email marketing dead? I think not. Even though many are calling email marketing old fashioned and ineffective, it is still one of the top sources for lead nurturing and management. Consumers enjoy receiving emails. And at least 91% of consumers check their email everyday . Which makes email the leading communication channel. Everything from the content within the body of the email to the length of your subject line to the ratio of pictures to text can effect the open and click through rates of your messages. Before you decrease your email marketing budget, we've highlighted 25 compelling statistics that will convince you to continue using email. The truth is email marketing is here to stay. Email Marketing Statistics: Are you Using Email? 1. 33% of email recipients open email based on subject line alone. (Source: Convince and Convert ) Tweet this Stat! 2. Emails that include social shar...
Content Marketing by Lesley Vos Lesley Vos is a content writer and blogger of Bid4papers . Being an active social media user and current contributor to many websites, she is ready to share her writings and ideas with those people who need them. The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. But I bet my bottom dollar you forget some of them on an incredibly regular basis. And as we all know, repetition is the mother of skill, isn’t it? Idea Generation Stage Before implementation, idea generation comes. (As Yoda would phrase it...
by Mary Walton Content writing is often dismissed as merely filler for your website, but in fact, it is akin to an exact science. Get it right, and you’ll be able to bring in more readers and, with a little luck and persistence, convert them into customers. Get it wrong, and it’ll be noticed and held against you quicker than you’d think. If you want to get your content writing perfect, there are tools online that can help you . Here are eleven of the best tools online for polishing your content. 1. Wordrake You have pages to fill, so you hammer at your keyboard and hope that what you’re writing makes sense. Often, though, when you’re racing to meet deadlines, you’ll write copy that really could use a second or even a third pass through. Wordrake helps you get that proofreading pass done quickly and easily. Install it in your text editor, and click the “rake” button to get started. It will go through the document and make sugge...
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