Top Tips to Increase Engagement on Your Facebook Page

Top Tips to Increase Engagement on Your Facebook Page

Posted on April 19th, 2011 by Courtney Mills

Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared.

The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success of a Facebook post.

Here are the main outcomes from the report:

  • Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST)
  • Thursday and Friday have 18% more engagement than other days of the week, suggesting that Facebook is a procrastination tool when people are itching to get out of the office
  • Posts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters
  • 15% more engagement with a question at the end of a post than if the question is buried in the middle

Here are Buddy Media’s suggested posting days for each industry:

Entertainment: Friday, Saturday and Sunday are huge, as that is when people are most inclined to see a movie or go to a concert

Media: Weekends have strong engagement for media brands, but Mondays are weak.

Automotive: Auto brands see the most engagement on Sundays.

Business and Finance: Engagement peaks on Wednesday and Thursday.

Retail: Sunday is a big day for engagement on the shopping and retail front.

Fashion: Engagement peaks on Thursday but dips on the weekend.

Healthcare and Beauty: Healthcare and beauty brands see the most engagement on Thursday.

Food and Beverage: Engagement peaks on Tuesday and Saturday.

Sports: Not surprisingly, Sunday is king for sports brands and teams on Facebook.

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.

The second report comes from AT&T, who released the results of its Small Business Technology Poll.

Here are the main results of the poll:

  • 41% of small businesses surveyed have a Facebook page for their business (52% increase from last year).
  • 72% use mobile apps for business (38% of people “could not survive” without mobile apps)
  • 40% of small business employees use wireless devices or wireless technologies to work remotely (66% increase in the last 2 years).

How can you increase your fans engagement with your Facebook page?

Here are a few suggestions:

  • Keep it short

Time is a person’s most precious resource so keep your posts to 80 characters long or shorter.

  • Ask questions

Asking questions not only increases engagement, but it allows you to see into the mind of your fans and understand what really matters to them.

  • Stay on top of things

Be sure to keep tabs on your page to see when someone has commented on or interacted with it. That way you can respond relatively promptly, which is not only good manners, it’s also telling your supporters that you’re a responsive and involved business owner or brand.

  • Show some gratitude

Don’t forget to share the love by letting people know you’re thankful for their support of your Page. This could be a simple comment to them, or maybe something a little more substantial.

  • Mix it up

Instead of just posting news and links, mix it up with photos, links, videos and more. This will keep your fans interested. Trust me; the fans of ourFacebook page love it when we post videos and photo albums.

I came across a great resource recently that I want to share with you. It’s ane-book from Social Fresh which outlines 64 alternative Facebook page content tips. I’ve got some great ideas from it for the ineedhits Facebook page, so if you’re not already a fan then make sure you join us.

Comments

Post a Comment

Popular posts from this blog

Email Marketing Statistics: Are you Using Email?

Image
July 30, 2013 2 minutes Is email marketing dead? I think not. Even though many are calling email marketing old fashioned and ineffective, it is still one of the top sources for lead nurturing and management. Consumers enjoy receiving emails. And  at least 91% of consumers check their email everyday . Which makes email the leading communication channel. Everything from the content within the body of the email to the length of your subject line to the ratio of pictures to text can effect the open and click through rates of your messages. Before you decrease your  email marketing  budget, we've highlighted 25 compelling statistics that will convince you to continue using email. The truth is email marketing is here to stay. Email Marketing Statistics: Are you Using Email? 1.  33% of email recipients open email based on subject line alone. (Source:  Convince and Convert )  Tweet this Stat! 2.  Emails that include social shar...
Read more

60 Steps for Your Content Writing Checklist3

Content Marketing by  Lesley Vos Lesley Vos is a content writer and blogger of  Bid4papers . Being an active social media user and current contributor to many websites, she is ready to share her writings and ideas with those people who need them. The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. But I bet my bottom dollar you forget some of them on an incredibly regular basis. And as we all know, repetition is the mother of skill, isn’t it? Idea Generation Stage Before implementation, idea generation comes. (As Yoda would phrase it...
Read more

11 Top-Notch Proofreading Tools for Content Marketers

 by  Mary Walton Content writing is often dismissed as merely filler for your website, but in fact, it is akin to an exact science. Get it right, and you’ll be able to bring in more readers and, with a little luck and persistence,  convert them  into customers. Get it wrong, and it’ll be noticed and held against you quicker than you’d think. If you want to get your content writing perfect, there are tools online that can help you . Here are eleven of the best tools online for polishing your content. 1.  Wordrake You have pages to fill, so you hammer at your keyboard and hope that what you’re writing makes sense. Often, though, when you’re racing to meet deadlines, you’ll write copy that really could use a second or even a third pass through. Wordrake helps you get that proofreading pass done quickly and easily. Install it in your text editor, and click the “rake” button to get started. It will go through the document and make sugge...
Read more