SCSC Web Dude Blog

Refuting Debunked SEO Practices I came across an interesting blog post from ISEdb.com that was titled: “16 SEO Tactics That Will NOT Bring Targeted Google Visitors” where Jill Whalen was discussing strategies that she felt were no longer valid seo tactics. I have reposted some of the points here and have added in my comments on each. Jill’s posts are in green italics. Individually these tactics amount to very little; on this point I agree. However, add them up together and they become significant to your rankings. Being so absolutely “Google-centric” in your tactics is going to hurt you in the long run. Suppose there was no Google? (scary I know…) then you would have to redesign your sites for other search engines that may put more weight on these signals. Meta Keywords: “Lord help us! I thought I was done discussing the ole meta keywords tag in 1999, but today in 2011 I encounter people with websites who still think this is an important SEO tactic. My guess is it’s easier to f...

Posted on April 5th, 2011 by Stacy Karacostas These days, everyone is busier and business–entrepreneurs even more so than most people. Once you add social networking into the marketing mix it’s easy to be downright overwhelmed. So to help you get more done with less effort, and attract more followers on your social networks, I’ve got a terrific article for you by guest authors Tonilee Adamson and Bobbye Brooks, co-founders Media4Women.These tips are sure to help you grow your small business with less effort… Social Networking 101: Top 5 ways to attract more followers on social networking outlets By Tonilee Adamson and Bobbye Brooks co-founders Media4Women Social networking can seem overwhelming to some of us, especially when we are looking at an empty Facebook page with no friends or a Twitter page with no followers. Building a following takes time, but if we take some basic steps, we will see our social networking expand faster than one might think. Here are our top 5 ways to attract ...

What Google Docs provides Basically Google Docs provides a cloud-computing version of almost all the software programs that are available in the Microsoft Office suite of programs. For example, the following are the main files that can be created: Document = Word Spreadsheet = Excel Presentation = PowerPoint You can also make drawings and can store most files including images and PDF files. All these files are stored in what are called collections, which is really a tagging system. That means that a given file can be found in a number of different collections if that is helpful. What can be done in Google Docs is expanding all the time. All files are searchable using the power and rapidity of Google Search, which is an additional advantage of working within Google Docs. It should be noted that because this software is operating via cloud-computing, the functionality may be slightly reduced versus software, which is operating on a desktop PC. However for the vast majority of applica...

Deals on Facebook – A Competitor to GroupOn Posted by Lisa Braziel A few months ago, Facebook launched its first iteration of deals that could be unlocked by a user checking in to Facebook Places. On Tuesday, they began expanded their deals offering to provide Facebook fans with location-based deals, very similar to GroupOn or Living Social. If you are like me, you are rushing to figure out how you and your brand can get involved with these new Facebook Deals. The following are my 3 main questions and answers to this new service offering. Is it Open to Everyone? Currently there is no self-serve method of creating Deals. Similar to how GroupOn and LivingSocial got started, Facebook is launching in the following test cities first: Atlanta, Austin, Dallas, San Diego and San Francisco. This being said, businesses can still submit a form if they are interested. By asking businesses to enter their Facebook page URL, this will also allow Facebook to screen which businesses get contacted f...

Marini's at the Beach candy on beachboardwalk.com. Salt water taffy, caramel corn, chocolate covered bacon and fudge.

David Meerman Scott Freshspot Marketing You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, Twitter stream, an eBook, a Facebook page. This is Inbound Marketing and it works brilliantly.

From SitePoint Newsletter by Mike Burke tribune@sitepoint.com Add photos and video: Make sure you have great photo or video content to load on your Place. A photo of your office, products, or team are worthy examples. What would prospective customers want to see? Embrace service areas: If you're willing to visit a client location, add the service area you cover. This could be by distance (kilometres/miles), or by town/suburb. Write interesting copy: You want your listing to shine, so make your description upbeat, friendly, and detailed. Avoid keyword-stuffing, as it will fail to make sense for readers, but cover the facts. Complete all contact information and hours of operation: As well as providing handy information to your Place Page visitors, you look more professional by presenting a complete page. Utilize all five categories: Google offers five categories (such as "web design") to list your Place in. Make sure you use all five to improve your chances of people se...