6 Bold Predictions for Digital Marketing in 2016
November 12, 2015 Chad Pollitt As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What does next year hold in store for our industry? There’s no way of knowing for sure, but below is how I see things shaping up for next year. 1. Social media traffic to most websites will decline The more people go in-app with their social media use, the more it will appear as though social traffic is on the decline. In actuality, it’s likely an attribution error. Many mobile apps strip out what’s known as UTM parameters from links or simply obfuscate itself as a source. This causes analytics programs to view the traffic as direct as opposed to social or referral. Also, Twitter has been making changes to its API as of late, the result of which has led to the disablement of ...