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January 31, 2014  by  Sonja Hegman Bad writing frustrates me. And l ately, while watching movies especially, my inner monologue goes something like, “Man, I could’ve written something so much better than this.” Do you ever have that thought? Chances are, you can distinguish good dialogue from bad dialogue. That’s why some television shows make it and some don’t. Now, take that dialogue tool and apply it to business.  People tend to underestimate the power of good writing. For business owners, it’s easy to think, “I can’t afford to hire a writer,” or “My (insert relative) was a good writer in school. They should be able to do this.” That is not necessarily true. With social media and content marketing now at the forefront, it’s even more crucial to have someone on your team who can write well. Why? You need someone develop useful and consistent content for your website and blog. While many writers have a niche — business, fashion, politics — there are also wr...

July 30, 2013 2 minutes Is email marketing dead? I think not. Even though many are calling email marketing old fashioned and ineffective, it is still one of the top sources for lead nurturing and management. Consumers enjoy receiving emails. And  at least 91% of consumers check their email everyday . Which makes email the leading communication channel. Everything from the content within the body of the email to the length of your subject line to the ratio of pictures to text can effect the open and click through rates of your messages. Before you decrease your  email marketing  budget, we've highlighted 25 compelling statistics that will convince you to continue using email. The truth is email marketing is here to stay. Email Marketing Statistics: Are you Using Email? 1.  33% of email recipients open email based on subject line alone. (Source:  Convince and Convert )  Tweet this Stat! 2.  Emails that include social shar...

By  Merlin U Ward Published  January 30, 2014  Are you looking for a way to analyze the impact of your content? Do you need a simple system that works? If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data. In this article I’ll show you  how to analyze the engagement and impact of your social media posts using Excel . Why Analyze? No matter the size of your business, when it comes to social media you want to build two things:  engagement  and  community . To ensure that you deliver  great content  that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks. It’s really that simple. Here’s how: #1: Build Your Spreadsheet To begin,  open Excel and create 14 columns that will contain the following categories  to incorporate all of the information you need on your social media updates an...