317 Power Words to Start Using Immediately

Calling All Fearmongers

Let’s do a little experiment.
Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.
Chances are, you’ll hear dozens of them. Here’s why:
Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.
It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.
Here’s a bunch to get you started:

Agony
Apocalypse
Armageddon
Assault
Backlash
Beating
Beware
Blinded
Blood
Bloodbath
Bloodcurdling
Bloody
Bomb
Buffoon
Bumbling
Cadaver
Catastrophe
Caution
Collapse
Corpse
Crazy
Cripple
Crisis
Danger
Deadly
Death
Destroy
Devastating
Disastrous
Drowning
Dumb
Embarrass
Fail
Feeble
Fired
Fool

Fooled
Frantic
Frightening
Gambling
Gullible
Hack
Hazardous
Hoax
Holocaust
Horrific
Hurricane
Insidious
Invasion
IRS
Jail
Jeopardy
Lawsuit
Looming
Lunatic
Lurking
Meltdown
Mired
Mistake
Murder
Nightmare
Painful
Pale
Panic
Peril
Piranha
Pitfall
Plague
Played
Plummet
Plunge
Poison

Pummel
Poor
Prison
Pus
Reckoning
Refugee
Revenge
Risky
Scary
Scream
Searing
Shatter
Shellacking
Silly
Slaughter
Slave
Smash
Strangle
Stupid
Suck
Tailspin
Tank
Targeted
Teetering
Terror
Terrorist
Toxic
Trap
Vaporize
Victim
Volatile
Vulnerable
Warning
Worry
Wounded

Give Your Readers a Pep Talk

Let’s face it.
When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better.
The good news?
Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again:

Amazing
Audacity
Backbone
Belief
Blissful
Bravery
Breathtaking
Cheer
Conquer
Courage
Daring
Defiance
Delight
Devoted
Excited

Eye-opening
Faith
Fearless
Fulfill
Grateful
Grit
Guts
Happy
Heart
Hero
Hope
Jaw-dropping
Jubilant
Magic
Mind-blowing

Miracle
Pluck
Sensational
Spectacular
Spine
Spirit
Staggering
Stunning
Surprising
Triumph
Uplifting
Valor
Victory
Wonderful
Wondrous

Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.
Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.
And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.
For example: take a look at these two posts I wrote for Copyblogger:
Sex, Lies, and the Art of Commanding Attention
Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same
Both posts use the power of lust to teach people about headlines, of all things. Proof positive that it can be used for anything.
Here’s a lascivious list to get you started:

Brazen
Crave
Depraved
Dirty
Exposed
Forbidden
Hypnotic
Lascivious
Lick
Lonely

Lust
Naked
Naughty
Provocative
Scandalous
Sensual
Sex
Shameless
Sinful
Sleazy

Sleeping
Spank
Steamy
Sweaty
Tantalizing
Tawdry
Thrilling
Uncensored
Wanton
Whip

Start a Riot

As writers, sometimes our job is to anger people.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic – they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.
So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slowly but surely, you can work them into a frenzy. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 

Abuse
Arrogant
Ass kicking
Backstabbing
Beat down
Bullshit
Bully
Coward
Crooked
Crush
Disgusting
Evil
Force-fed

Foul
Hate
Know it all
Lies
Loathsome
Loser
Lying
Maul
Money-grubbing
Nazi
No Good
Obnoxious
Payback

Pound
Preposterous
Punish
Revolting
Ruthless
Sick and Tired
Smug
Sniveling
Snob
Snooty
Snotty
Stuck up
Underhanded

Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.
Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.
The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires:

Bargain
Best
Billion
Bonanza
Cash
Cheap
Discount
Dollar
Double
Explode
Extra
Feast
Fortune
Free

Freebie
Frenzy
Frugal
Gift
Greatest
Inexpensive
Jackpot
Luxurious
Marked down
Massive
Money
Nest egg
Pay zero
Prize

Profit
Quadruple
Reduced
Rich
Savings
Six-figure
Skyrocket
Soaring
Surge
Treasure
Triple
Whopping

Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.
They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.
Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible:

Anonymous
Authentic
Backed
Best-selling
Cancel Anytime
Certified
Endorsed
Guaranteed
Ironclad
Lifetime

Moneyback
No Obligation
No Questions Asked
No Risk
No Strings Attached
Official
Privacy
Protected
Proven
Recession-proof

Refund
Research
Results
Secure
Tested
Try before You Buy
Verify
Unconditional

Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?
The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.
So why not tap into that programming?
Whenever you need to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Backdoor
Banned
Behind the Scenes
Black Market
Blacklisted
Bootleg
Censored
Concealed
Confessions

Confidential
Controversial
Covert
Cover-up
Forbidden
Forgotten
Hidden
Illegal
Insider

Lost
Off-limits
Outlawed
Private
Secrets
Smuggled
Strange
Unauthorized
Withheld

Go Ahead and Tell Me. What Words Did I Miss?

Yes, this is an enormous list, but so many power words are available, nobody can possibly catch them all on the first pass. What are some other words that seem to have that extra little spark of emotion inside them?
Leave your answer in the comments, and as time goes by, I’ll come back periodically and update the list. Eventually, I hope to have over 1,000 words here, separated and organized by category, making this the definitive resource for power words on the web.
Thanks in advance for commenting and sharing the post with your friends!
About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Boost Blog Traffic, LLC. Poor man.