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Email marketing is one of the most effective ways to grow your business. In fact,  email averages a 122 percent return  on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers. Here’s how to develop an email marketing strategy that works. What is an email marketing strategy? Your email marketing strategy is a defined process you’ll follow to leverage email for business growth. Its steps include: How you’ll earn email subscribers How subscribers will be segmented The types of emails you’ll send How you’ll weave emails into campaigns How you will produce email content How you’ll measure responses as well as test and analyze results Which software you’ll use to manage your email lists and campaigns Your email marketing strategy details every aspect of the process, so you can develop a winning system that reliably...

The sweet spot in decision-making is to find the short-term failures that enable the huge long-term successes to happen in the first place. Mark Manson One day, when I’m a multi-billionaire, I’m going to buy a massive plot of land out in the frigid wasteland of the northern Yukon and build a vast complex of unnecessarily poorly-designed buildings. There will be no roads that lead there. No utilities. No central heating. And insufficient staff to maintain the structure. I’ll then call it, “The Hall of Fame of Bad Decisions.” It will be perfect. Because not only will the hall itself be a bad decision, but anyone who ever attempts to visit it will clearly be making a bad decision as well. Inside the hall, we will have exhibits for all of the worst decisions ever made. There’d be one for that time when Kodak, despite owning 90% of the market share of the camera industry and inventing the digital camera, decided not to sell them and  went bankrupt as a res...

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks Table of Contents Email benchmarks by industry and day, based on real campaign data Best days for email marketing Worst days for email marketing Top industries by open rate Top industries by click-to-open rate Understanding email marketing metrics and how to improve them Email open rate Email click-to-open rate Spam rate Unsubscribe rate Email bounce rate Email deliverability How to use benchmarks to improve your email marketing Introduction We analyzed millions of email campaigns. This is what we found. Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results. And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign da...

Brian Morris A well-designed survey can reveal what your customers want, what motivates them to buy and how to carve out a competitive advantage in the marketplace — a critical step for startups and small businesses planning to launch new products and services. The following details who you should send surveys to, which survey questions to ask and how many surveys you should send to effectively research your target audience — and position your business for success. Who to send surveys to Start with a basic understanding of your audience demographics, then send surveys accordingly. For example, a B2B software company might know it wants to target real estate agencies with at least ten agents and $5 million in revenue. Or, a lawn care service might know it wants to target parents with household incomes greater than $250,000. If you’re targeting the general population, it’s OK to send surveys to friends, family and colleagues; but the better you target your surveys, the more ...

Original Article https://blog.hubspot.com/marketing/teamwork-quotes We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects. And yet, something incredible happens when teamwork happens the way it's supposed to happen. Things change when everyone on the team is equally invested in the overall purpose and goal. You find yourself working faster, finding mistakes more easily, and innovating better. Ultimately, you reach a point where you're certain each person on your team has your back -- and both your job satisfaction and performance skyrocket. (Getting inbound certified doesn't hurt, either.) Quotes About Collaboration "Alone we can do so little; together we can do so muc...

Hassan Mansoor — March 31, 2019   There are  over 1.8 billion websites  out there. If you want yours to stand out on the world wide web you need to keep up with the latest trends. We’ve got some of the latest trends in website design to help you stay competitive. Let’s Get Started! You’ll have visitors talking about your site for all the right reasons. 1. Mobile First While this has been growing more popular over the past few years, a mobile-first design should be part of any website strategy. More than  half of all web traffic  comes from mobile devices. Your website needs to cater to these visitors by ensuring easy viewing and navigation from any device. This will not only be beneficial when it comes to customers but also  helps your standing in Google  search results. You’ll be able to reach more potential customers, become a more reputable site and show you’re knowledge of the latest trends by providing a mobile-fi...

This method works best when all participants can see what’s being created by using a flip chart or white board. Make sure you have the right people in the room who know what’s involved in accomplishing the process. I discuss this and more in the free  Process Improvement Playbook: Overcoming the Hurdles of Manual Processes in the Workplace . Step 1 – Process Name. To get started, write the name of the process along with a description on the flip chart. Step 2 – Process Boundaries. Identify the start and end points of the process. What triggers the process to start? How do you know when it’s done? Step 3 – Process Outputs. Identify what’s produced by the process. Step 4 – Process Inputs. Identify what’s needed to perform the process and where it comes from (e.g. paper, web, fax, etc.) Step 5 – Process Activities. Brainstorm the activities (what) that need to be done to get the process from start to finish. State these in a verb / object format (e.g., approve req...