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by  Carlo Pacis   July 5, 2016 Unless you’ve been living under a rock for the past several years, you’re aware of Instagram’s rise to prominence as a platform for more than artsy photos of ice cream and early-morning hikes. It’s now a powerhouse social network for marketers that rewards great content. If social media is part of your marketing strategy, chances are you’re already using Instagram… and we both know using Instagram is so much more than just a photo-posting application. There are so many awesome tools for Instagram – visual editing, analytics, content management, sales – it might be hard to know where to start. In this article I’ve compiled 10 of the best Instagram tools to keep in your Instagram marketing toolbox. image: http://cdn2.business2community.com/wp-content/uploads/2016/07/vsco-tr.png.png #1. VSCO Price:  Free Available For:   iOS ,  Android VSCO  is a constant staple on the App Store’s “Top 100 Free Apps” list, an...

 by  Lauren Smith Lauren Smith is a Boston-area content strategist who has written hundreds of posts and reports on email marketing and design. She’s passionate about creating great subscriber experiences and helping the world send better emails. Lauren currently heads content marketing at  Litmus , a web-based email creation, testing, and analytics company. In her spare time, she enjoys trying out new recipes, traveling, and debating the Oxford comma. Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help  build brand trust  and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. So, how do you use social media to build brand trust? What goes into building this trust? Steve Rayson, director of BuzzSu...

 by  Kevin George Kevin is the Head of Marketing at  EmailMonks , one of the fastest growing email design and coding companies. He loves gadgets, bikes, and jazz. He is a brand magician who breathes marketing and loves to engage and share insights with fellow marketers. First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates? Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail. Crafting the Perfect Email Visually appealing email designs and flawless code are the basis to creating the perfect email experience. Even thou...

 by  Tim Kopp Tim Kopp is a partner with  Hyde Park Venture Partners , one of the leading early stage tech investors in the Midwest. Previously, Tim was Chief Marketing Officer of ExactTarget from 2008-2013, when the company was acquired by Salesforce for $2.7B. May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both. Then it occurred to me—they’re actually more similar than you might initially think. Here’s why. 1. Both Require the Best Ingredients “Good” truly is the enemy of “great.” It’s the reason the steak at the gourmet restaurant tastes so delicious—the high quality and the experience.  By not bringing the best “ingredient...

by Liz Alton Topic:  Marketing Team Management Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies. Data AnalysisTalented marketing teams are able to deliver services across marketing disciplines—with a particular focus in fast-growing areas like digital marketing and analytics. They are flexible and adept at advanced marketing strategies that it takes to thrive in today’s complex business world. Here’s a closer look at the seven skills every company needs on their marketing team. There is a growing need to demonstrate marketing return on investment (ROI). Marketers must have strong analytical skills, be able to interpret data, and communicate results to executives through techniques such as segmentation and data visua...