SCSC Web Dude Blog

By  Merlin U Ward Published  January 30, 2014  Are you looking for a way to analyze the impact of your content? Do you need a simple system that works? If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data. In this article I’ll show you  how to analyze the engagement and impact of your social media posts using Excel . Why Analyze? No matter the size of your business, when it comes to social media you want to build two things:  engagement  and  community . To ensure that you deliver  great content  that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks. It’s really that simple. Here’s how: #1: Build Your Spreadsheet To begin,  open Excel and create 14 columns that will contain the following categories  to incorporate all of the information you need on your social media updates a...

By  Melissa Burkheimer Published  January 15, 2014  Are you wondering how you’ll achieve your social media goals this year? Do you feel as if you’re spending lots of time on social media with little direction and few results? In this article, I’ll show you  how to streamline your social media marketing to achieve your goals . #1: Set Realistic Goals for Your Business When you set goals for your business, set one realistic goal that’s measurable. For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day. Adding an extra 5-10 sales a day is certainly more realistic than adding 30. Your strategy starts with goals. Image source: iStockPhoto. When you  use a realistic number as your goal , you can  track the increase or decrease in sales  at the end of the month. This makes the goal measurable. #2: Learn How You Can Help Your Customer Once you set...

By  Mike Bal Published  January 6, 2014  Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I’ll show you  how to  find the most valuable social data and  actionable insights. The result, improve your  social media strategy   on Facebook, Twitter and Pinterest. Finding the Needles in the Haystack As marketers, we’re on a mission to track and measure our efforts and their success. We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between. The abundance of data has opened up a complicated web of options. It’s important to know how to find the useful data that helps us make strategic decisions. The following three tips will help you focus on what matters. #1: Review the Posts Tab on Facebook Insights Facebook has given marketers access to a ton of usefu...

By  Angie Pascale Published  December 18, 2013  Are you happy with how social share buttons work on your website? Do they auto-populate with information that makes your brand look good on social networks? To  maximize the benefits of social sharing  on your website, you need to  make   sure  your social share buttons contain customized messaging  that’s easy for your readers to use and benefits your brand. In this article, I’ll focus on how to optimize the top social share buttons for your website. What’s an Optimized Share Button? An optimized share button  automatically generates a sharable message  with custom information for your brand. Here’s an example of a social share button tweet that’s not optimized with custom information. Here’s an example of a tweet that has not been customized. While the product ID number shows in the URL, the tweet is missing the brand’s Twitter handle and hashtags. Including these...