SCSC Web Dude Blog

By  Andrea Vahl Published  June 18, 2013  Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a  return on your social media  efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan. What You Need to Get Started Before you start marketing on Facebook, you should  have these things in place : A good website : Your website is the hub of your business and should look professional and showcase what you have to offer your customers. A clear business model and plan : How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing. An email marketing delivery service : Some large consumer ...

By  Nichole Kelly Published  June 15, 2010  Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. However, with a few simple steps,  you can build a measurement strategy that accomplishes your goals. Defining Terms To start, let’s agree that  brand awareness is a measure of how recognizable your brand is to your target audience.  For those looking to get ahead of the curve on social media measurement, the first step is to  align your social media metrics with metrics your company is already comfortable with . Also, let’s agree that the measurements for social media aren’t all that different from how you’ve been measuring traditional media. To p...

By  Jim Belosic Published  June 5, 2013  Is your business on Facebook? Do you need to convince your boss—or a client—that  Facebook  is a worthy marketing investment? In this article I’ll show you  7 things you can do to convince decision-makers of the value Facebook . #1: Assess Your Goals Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish. Remember that not every business needs to be on Facebook. If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit. Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto. Ask the following questions  before you start planning a campaign to help you  assess expectations and set goals . What are your expectations ? If you’re starting a Page from scratch, make it clear that’s it’s unrealistic to think a Page will grow from 0 to 10...

By  Jamie Turner Published  June 4, 2013  Your customers and prospects are using smart phones. Have you figured out how to connect with them using mobile social media marketing techniques? Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with. With that in mind, I’ll reveal  5 ways you can use social media to integrate mobile marketing into your business . #1: Connect With Prospects On LinkedIn Mobile The  LinkedIn mobile app  brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and  groups . An example of the LinkedIn home screen on a smartphone. From your  LinkedIn home page , tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good...

Since Instagram was launched on Android last year, it has continued to explode in popularity. According to  Instagram’s official press page , there are 100 million monthly active users, 40 million photos per day, 8500 likes per second, and 1000 comments per second. This flurry of activity shows that not only is Instagram one of the most popular social networks, engagement is also relatively easy, making it a great opportunity for companies that are willing to post regularly. And because Instagram is relatively progressive when it comes to its API use, sites like  Statigram  allow companies to track Instgram metrics to gauge the success or failure of content. Huge brands like Coca-Cola and major celebrities like Justin Bieber are using Instagram to connect with their fans and customers on a more personal level. Just like the social networks that came before it, using Instagram as part of your overall online marketing initiatives helps you introduce new and existing ...

By  Rick Mulready Published  May 20, 2013  Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you  three simple measurement strategies that can fit into one of your future campaigns . Why Measure? In order to measure the effectiveness of your social campaigns, it’s critical that you  know your objective . Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business? You’ll want to  put a measurable outcome in place along with a timeframe  in which to achieve the goal. Always setup goals so that you can measure social media. Image: iStockPhoto Now you can  determine which social media platform aligns with your objectives . ...

By  Debbie Hemley Published  May 8, 2013  Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for  Social Media Marketing World  ( #SMMW13 ), to find out. The number of conference takeaways and  buzz  was immense. For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles. CATEGORY: Calls to Action #1: Get More Leads With Calls to Action Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. What is a CTA? A  social media call to action  is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or t...