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Brian Morris A well-designed survey can reveal what your customers want, what motivates them to buy and how to carve out a competitive advantage in the marketplace — a critical step for startups and small businesses planning to launch new products and services. The following details who you should send surveys to, which survey questions to ask and how many surveys you should send to effectively research your target audience — and position your business for success. Who to send surveys to Start with a basic understanding of your audience demographics, then send surveys accordingly. For example, a B2B software company might know it wants to target real estate agencies with at least ten agents and $5 million in revenue. Or, a lawn care service might know it wants to target parents with household incomes greater than $250,000. If you’re targeting the general population, it’s OK to send surveys to friends, family and colleagues; but the better you target your surveys, the more ...

Original Article https://blog.hubspot.com/marketing/teamwork-quotes We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects. And yet, something incredible happens when teamwork happens the way it's supposed to happen. Things change when everyone on the team is equally invested in the overall purpose and goal. You find yourself working faster, finding mistakes more easily, and innovating better. Ultimately, you reach a point where you're certain each person on your team has your back -- and both your job satisfaction and performance skyrocket. (Getting inbound certified doesn't hurt, either.) Quotes About Collaboration "Alone we can do so little; together we can do so muc...

Hassan Mansoor — March 31, 2019   There are  over 1.8 billion websites  out there. If you want yours to stand out on the world wide web you need to keep up with the latest trends. We’ve got some of the latest trends in website design to help you stay competitive. Let’s Get Started! You’ll have visitors talking about your site for all the right reasons. 1. Mobile First While this has been growing more popular over the past few years, a mobile-first design should be part of any website strategy. More than  half of all web traffic  comes from mobile devices. Your website needs to cater to these visitors by ensuring easy viewing and navigation from any device. This will not only be beneficial when it comes to customers but also  helps your standing in Google  search results. You’ll be able to reach more potential customers, become a more reputable site and show you’re knowledge of the latest trends by providing a mobile-fi...