SCSC Web Dude Blog

You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure your key performance indicators (KPIs). What are KPIs? Don’t be intimidated! You mastered your ABCs. You mind your Ps and Qs. And you’re about to learn the basics of email marketing KPIs: specific marketing metrics you can monitor in order to measure progress toward your email marketing goals. Finding and following the right KPIs can show you how your email marketing campaigns are doing, so you can adjust accordingly and get to where you want to go. Which marketing metrics matter to you? Though every metric can be measured, not every metric matters to you. And that’s good news because it would take an awfully long time to track the hundreds of metrics out there. A better approach is to focus on metrics that are relev...

When it comes to your email sign-ups, success is based on three vital elements: design, copy, and the information gathered. We’ll start with the foundation of your sign-up form: the design. There are so many things to consider when it comes to your sign-up design, and it’s vital not to slack on any of them. Placement The placement of your email sign-up form is vital to its success. While you may not think this would fall under design, we believe it does. After all of the hard work you put into creating your sign-up form, it would be a shame for it not to be seen. In order for your sign-up form to bring in more subscribers, you have to make your form present in the right place at the right time. When you’re finding a location for your sign-up form, you need to take your audience into consideration. Would they be more likely to sign up if it was at the top of your website, or if it was available on your Facebook page? There are a number of places where you can place your sig...