What Content Marketers Need to Know About Search in 2019
1. SEO Has Become Much More Integrated and Diverse SEO used to be standalone: no one had any idea what SEOs were doing and how they got pages ranked. Many SEOs would ignore very important digital marketing aspects, including user experience, brand building, etc. The only purpose was to get a page ranked. These days it’s finally different: SEO is just one element of success. It’s next to impossible to achieve high rankings without building authority and brand awareness, or without ensuring users are going to have a good experience using the site. Google has taken all of that in the account: they monitor how users interact with a website, how satisfied they are, and how quickly they find answers when landing on a page from search results. Google has made trust and authority important ranking signals. As a result, there are fewer and fewer companies that focus on a single component of SEO (like link building) or even just SEO. Most companies are offering full-package inter...