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The Ultimate Step-By-Step Guide To Improving Your Email Results with Jay Baer Convince & Convert My friend Tom Webster from Edison Research has a fantastic saying: “the plural of ‘anecdote’ is not “data.” But so many email programs today are governed by what we believe to be true based on stories we’ve been told, or stories we choose to tell ourselves. Even now, in 2018, with a cavalcade of available data the size of Jay-Z’s ego, we still aren’t often managing email in a fully data-driven way. It's said that, "if you cannot measure, you cannot improve.” That’s not entirely right. I would say it this way: “if you don’t measure, any improvements you make are probably a happy accident.” The success of any email marketing program should rely heavily on your ability to carefully gauge both your successes and your mediocrities. By monitoring the most important aspects of your email programs and individual sends, you can make well-informed decisions about the ...

April 3, 2018  by  Chris Reid in  Types of Content According to data from  Statista Research , twice as many marketers indicated content marketing would be their most influential marketing tool in 2018 as compared to social media marketing. More effective than mobile marketing and paid search marketing. If you too are convinced of the power of content marketing to grow your business, it is imperative you have a  detailed content strategy  for reaching your target audience. The diversity of your content strategy and quality of your content will determine your success rate. The old adage 'variety is the spice of life' holds true for effective #digitalmarketing.  Click To Tweet Doubling-down on content for business growth is only your first step. Creating various forms of content will ensure your target audience remains engaged with your brand marketing. The old adage  ‘variety is the spice of life’  holds true for effect...

July 3, 2018 by  Chris Reid in  SEO Keeping up with the latest best practices in search engine optimization is a constant challenge for content marketers. However, one crucial element of search engine results is likely to remain relevant for years to come: the meta description. Here, we’ll look at what meta descriptions are, why they’re important, and how to optimize them to drive click-throughs and strengthen your long-term rankings. What Are Meta Descriptions? The meta description is the short paragraph of text that appears below a page’s URL in search engine results pages. Its purpose is to summarize the content of a web page for the benefit of users and search engines, and it should persuade searchers to click through to your website. Words that match the search query are also bolded in the description. Why Are Meta Descriptions Important? While they don’t directly impact search engine rankings, meta descriptions are still an importa...

7 Must Have Elements of Every Small Business Website By John Jantsch In this post –  5 Steps to Restart, Recharge and Revive Your Marketing Right Now!  – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #1 of 5, I introduced –  Why You Must Refocus Your Message On Problems Not Solutions Today we tackle  Step #2  – Getting the “must have elements” on your website. The purpose of your website Before I can talk about the necessary elements of your website specifically, I need to address the purpose of a website. Gone are the days of your websites just being a digital brochure for your company. A website now has many jobs including: Get found  – The website should be optimized for search to help you get found online. Build trust  – Your website is a key element to buil...