How Marketers Influence with Cognitive Bias
Marketing Strategy by Maddy Osman Wednesday, August 24th, 2016 Cognitive biases relate to the field of psychology, and they represent the systematic way a person rationalizes an illogical way of thinking. Clever marketers use their understanding of cognitive biases to persuade people to make purchases. Understanding cognitive biases can help marketers impact how we buy, sell, feel, think, and interact. Here are some common cognitive biases that can be used to influence prospects that are exposed to your content marketing. Attention Bias According to Bart Schutz of Online Dialogue, attention bias is the tendency to pay more attention to emotionally dominant stimuli and to neglect other relevant data when making decisions. How does attention bias affect people? The more often people see the name of your company or logo, the more likely they’ll be to purchase from you. In essence, the more familiar you are with a brand, the better. To use attention bias in marke...