SCSC Web Dude Blog

 by  Kevin George Kevin is the Head of Marketing at  EmailMonks , one of the fastest growing email design and coding companies. He loves gadgets, bikes, and jazz. He is a brand magician who breathes marketing and loves to engage and share insights with fellow marketers. First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates? Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail. Crafting the Perfect Email Visually appealing email designs and flawless code are the basis to creating the perfect email experience. Even thou...

 by  Tim Kopp Tim Kopp is a partner with  Hyde Park Venture Partners , one of the leading early stage tech investors in the Midwest. Previously, Tim was Chief Marketing Officer of ExactTarget from 2008-2013, when the company was acquired by Salesforce for $2.7B. May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both. Then it occurred to me—they’re actually more similar than you might initially think. Here’s why. 1. Both Require the Best Ingredients “Good” truly is the enemy of “great.” It’s the reason the steak at the gourmet restaurant tastes so delicious—the high quality and the experience.  By not bringing the best “ingredient...

by Liz Alton Topic:  Marketing Team Management Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies. Data AnalysisTalented marketing teams are able to deliver services across marketing disciplines—with a particular focus in fast-growing areas like digital marketing and analytics. They are flexible and adept at advanced marketing strategies that it takes to thrive in today’s complex business world. Here’s a closer look at the seven skills every company needs on their marketing team. There is a growing need to demonstrate marketing return on investment (ROI). Marketers must have strong analytical skills, be able to interpret data, and communicate results to executives through techniques such as segmentation and data visua...