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By  Jay Shemenski  – Apr 26, 2016 2016-04-27T11:58:03+00:00   Jay Shemenski   Blogger Extraordinaire   Simply Measured Education & Analysis Social Media How to Set Social Media Goals and Define Success   2016-04-27T11:58:03+00:00   Jay Shemenski   Blogger Extraordinaire   Simply Measured One of the most difficult elements of developing  a social media marketing plan  is defining success and the metrics which will represent that success. There is an assortment of numbers to choose from, ranging from the much-maligned  “vanity” metrics  to advanced data, like Lifetime Value of a customer: Customer Acquisition Cost (LTV:CAC). How to Create a Monthly Social Media Report Download With many options and little precedent, a lot of  marketers  and  social media managers  are left asking, “Where do I start?” First, and most importantly, you need to establish the ultimate b...

April 8, 2016     Taylor Loren   Instagram can be a great marketing tool for your business, but how do you turn your Instagram followers into customers?  Meowbox  is a cat-related startup with over 500,00 Instagram followers, and they’ve built their business through Instagram (and cute cat photos). They increased  their Instagram followers  10x in a single year, with zero ad budget. Read on to learn about how you too can get more followers on Instagram and grow your business organically, without a budget! Meowbox  is a monthly subscription box dedicated to cats, and every month you get 5-7 unique goodies, so your cat never gets the same treat or toys twice. Each box is hand personalized with your cat’s name(s), and there’s also an emphasis on hand-made items you can’t find anywhere else. We caught up with Meowbox co-founder Olivia Canlas to chat about their Instagram strategy and what goes on behind-the-scenes of their popular In...