The New Age of SEO: Why Your Approach Must Change
The old adage "adapt or die" could never be more true when it comes to SEO strategies these days. BY ADAM HEITZMAN Co-founder, HigherVisibility - twitter @HigherVis SEO best practices are going to change whether we like it or not. It's easy to get set in your ways and feel comfortable with your current strategy, but this isn't going to be sustainable in this industry. It's important that marketers focus on getting out of their old way of thinking and evolve along with Google and the other search engines in order to find long-term success. Fortunately, understanding this "new age" of SEO isn't as time-consuming or overwhelming as it may sound, so the sooner you can get started the better and easier changing your mindset will be in the future. How SEO is evolving in 2015 Understanding how you can evolve your strategy as the search engines evolve starts with recognizing how it's all changing in the first place. A great way to do this is...