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By Lisa Wirthman Posted:   10/23/2013 8:31 am EDT   Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep. As of May 2013,  72 percent of online adults  were using social networking sites, according to Pew Research Center. In addition, MBA Online reports that  8 in 10 social media users  in the U.S. would rather connect with companies via social media than via corporate websites. And, social media campaigns have been shown to be more effective in generating quality leads. By now, most small business owners understand that they can’t afford to ignore this important marketing channel. But once you’ve built up a fan base of social media followers, the often-ignored dilemma is, how do you keep them? While some companies go as far as paying for subscribers, quality of engagement is more important than quantity...

How to Get Employees to Embrace Social Media By  Stephanie Shkolnik Published  October 24, 2013  Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you’re not alone. Small businesses to  Fortune 500  companies find themselves facing these challenges. In this article, I’ll show you how to  create an internal social media structure  that will help you develop an effective long-term social media presence. #1: Define the End Goal First,  identify how and why social media will be used  to meet specific business and brand goals. For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients. Clearly define realistic, concrete and measurable goals  to  give your team objectives to pursue . Pin It Define your go...

By  Emeric Ernoult Published  October 14, 2013  Are you thinking of running a Facebook contest or promotion without using an app? Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27,  Facebook made a major change  to its  promotion guidelines . Although you can  run a promotion directly on your Facebook page timeline  without using a third-party app, there are several factors to address before you decide to run your contest. In this article you’ll  discover six things to consider before setting up a contest on your  Facebook timeline . #1: Know How You Can and Can’t Collect Entries Facebook’s new promotion rules and the accompanying guidelines  are pretty straightforward. You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism. In other words, you can  ask users to enter by posting a phot...