Social Strategy: How to Build a Sustainable Social Media Marketing Plan
By Michael Stelzner Published September 27, 2013 http://www.socialmediaexaminer.com/social-strategy-with-neal-schaffer/ Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast . The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Neal Schaffer , author of Maximizing LinkedIn for Sales and Social Media Marketing . He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success . Neal shares the unique insights he gained while...