4 Easy Steps to Implement a Facebook Marketing Strategy
By Andrea Vahl Published June 18, 2013 Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan. What You Need to Get Started Before you start marketing on Facebook, you should have these things in place : A good website : Your website is the hub of your business and should look professional and showcase what you have to offer your customers. A clear business model and plan : How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing. An email marketing delivery service : Some large consumer ...