5 Google Analytics Reports and Tips You Should Embrace Now
By John Jantsch Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. On a side note, anytime Google improves a free tool they are probably getting ready to offer a paid version. Quite frankly the tool is worth paying for if you take advantage of the many ways to slice and dice your data. Google Analytics Multi Channel Funnels You have to move beyond tracking site and page visits and get to the data that can actually help you make better marketing decisions. On top of learning how to improve your conversions, when you understand the meaning behind your marketing data, you can gain a far greater understanding of everything about your business. Google Analytics has steadily added more features that can help you create and track conversion goals and paths to conversion on your site. They’ve added real-time, social and mobile data reports so you can...