Web Design: Minimizing Your Text While Still Providing Value For The Reader
Minimizing Your Text While Still Providing Value For The Reader Posted by Stoney deGeyter We don’t often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high bounce rates and poor conversion rates on so many websites. About the only “trick” this content knows how to do is to roll-over and play dead. But, those aren’t tricks at all. The opossum that streaked across the highway after getting hit by a truck can do that! What I’m talking about is teaching your content how to “engage”, “inform”, “speak” (call to action), and “convert”. Teach these tricks to your content and you’ll see a whole new level of performance on your website. The first thing to train your content to do is not to overstay it’s welcome. Like a neighbor you enjoy having over occasionally, there comes a time when they must leave. In the same way, you can train your content to know when to stop talking and show the visitor ...