Showing posts from May, 2019

Ultimate Email Marketing Benchmarks for 2019: By Industry & Day

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Email benchmarks by industry and day, based on real campaign dataBest days for email marketingWorst days for email marketingTop industries by open rateTop industries by click-to-open rateUnderstanding email marketing metrics and how to improve themEmail open rateEmail click-to-open rateSpam rateUnsubscribe rateEmail bounce rateEmail deliverabilityHow to use benchmarks to improve your email marketing Introduction We analyzed millions of email campaigns. This is what we found.Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results.
And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign data, but we didn’t have it — until now. Today, we are exci…