Showing posts from July, 2015

15 SEO Best Practices for Structuring URLs

By: Rand FishkinFebruary 24th, 2015 Technical SEO |Basic SEO It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be. #1: Whenever possible, use a single domain & subdomain It's hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved resul…