Showing posts from September, 2013

Social Strategy: How to Build a Sustainable Social Media Marketing Plan

Published September 27, 2013

Do you have a social media plan? Are you wondering how to build a social media strategy for your business?
To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.

The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book isMaximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.
Neal shares the unique insights he gained while working overseas with companies that had to build the…

8 Ways to Improve Your Facebook Engagement

Published September 18, 2013 
Are you looking for fun ways to get your Facebook fans engaged?
Wondering how other pages are developing their posts to increase likes, shares and comments?
In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.
#1: Solve Problems With Photos Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.
Whole Foods boosts engagement by sharing lifestyle tips.
Tips for posting images to Facebook:
Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.Optimize images for the 403 x 403 pixel display in the timeline. Larger images display f…

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Published September 3, 2013 
Are you wondering how to respond to the Facebook news feed changes?
Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?
If you want to understand how these Facebook changes will impact your marketing, this article is for you.
Keep reading to discover how to take advantage of Story Bump.
What is Story Bump? Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.
The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later…