Showing posts from January, 2014

How to Analyze Your Social Media Activities With Excel

Published January 30, 2014 
Are you looking for a way to analyze the impact of your content? Do you need a simple system that works?
If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.
In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.
Why Analyze? No matter the size of your business, when it comes to social media you want to build two things: engagement and community.
To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.
It’s really that simple.
Here’s how:
#1: Build Your Spreadsheet To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:
DateNetworkCategoriesSubcategoriesTargetCalls to actionMeta-tagsPostsImpressio…

Four Steps to Achieving Your Social Media Goals

Published January 15, 2014 
Are you wondering how you’ll achieve your social media goals this year? Do you feel as if you’re spending lots of time on social media with little direction and few results?
In this article, I’ll show you how to streamline your social media marketing to achieve your goals.
#1: Set Realistic Goals for Your Business When you set goals for your business, set one realistic goal that’s measurable.
For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.
Adding an extra 5-10 sales a day is certainly more realistic than adding 30.
Your strategy starts with goals. Image source: iStockPhoto.
When you use a realistic number as your goal, you can track the increase or decrease in sales at the end of the month. This makes the goal measurable.
#2: Learn How You Can Help Your Customer Once you set your goal, determine how you’re going to use social media to help …

How to Know if Your Social Media Activities Are Worki

Published January 6, 2014 
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities?
In this article I’ll show you how to find the most valuable social data and actionable insights.
The result, improve your social media strategyon Facebook, Twitter and Pinterest.
Finding the Needles in the Haystack As marketers, we’re on a mission to track and measure our efforts and their success.
We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.
The abundance of data has opened up a complicated web of options.
It’s important to know how to find the useful data that helps us make strategic decisions.
The following three tips will help you focus on what matters.
#1: Review the Posts Tab on Facebook Insights Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to m…